Affiliate’s Frequently Asked Questions

1.  How do market exclusive Radio Questions-of-the-Day turn radio listeners into website visitors? Questions-of-the-Day features are non-partisan presentations of controversial, topical issues from areas of broad public interest (Food, Sports, Politics & Bible).

Each daily two-minute feature tells the story; raises the question; and then encourages listeners to answer the question, and to learn how the previous day’s question was answered – by clicking through the Question-of-the-Day banner on your station website.  Two audiences instead of one!

2.  Can non-listeners answer the QOTD without accessing our station’s website? The only way listeners can access the non-indexed Question-of-the-Daypolling feature is via the banner on your station website.

3.  How will I know if the QOTD is actually turning radio listeners into website visitors? Your website analytics can tell you exactly how many people visit your website each day, and how many of those visitors click on your Question-of-the-Day banner.

4.  What will I have to do as a radio station owner or manager? Select the Question-of-the-Day feature you think will have the greatest appeal to your radio audience, then place that feature in your program schedule. Bear in mind, the more listeners you reach, the more website visitors you earn.

5.  What will my staff need to do?

Webmaster:  Install a Question-of-the-Day  “Vote Here!” banner on your radio station’s home page.  Estimated time: 10 minutes (one time only).

Production:  Once each week, download the Question-of-the-Day features from the Radio Questions-of-the-Day site; attach your station’s personalized tag at the end of each day’s feature; place features into rotation.  Estimated weekly time: 10 minutes.

Traffic: Send a confirmation of any changes you make to Question-of-the-Day run times to Radio Questions-of-the-Day.

6.  Will I have to supply affidavits for QOTD barter commercials? No affidavits are required.

7.  How can I monetize a QOTD feature? Sponsorships are readily sold as radio and website adjacencies to related local businesses.  Each sponsor reaches a large, focused and targeted audience without being controversial. (Ask for a local sales proposal template!)